Thanks for joining Tourism Western Australia in a truly extraordinary experience. The Industry Toolkit is your free pass to leverage the Experience Extraordinary brand and The Extraordinary Taxi Ride campaign in promoting your own tourism product.
The Experience Extraordinary brand
So you want to make your marketing extraordinary, but don’t know where to start? The links below will give you a valuable insight into the creation of the Experience Extraordinary marketing platform.
- Download the Experience Extraordinary logo (ZIP 6.06MB) and brand style guide (PDF 550KB)
- Watch and embed the Experience Extraordinary video
- Read about Western Australia's ‘Extraordinaries’ (PDF 550KB)
- Download the NEW Experience Western Australia App Industry e-kit
Print-ready A1 posters are also available. To request the artwork please email your contact details, together with a brief description of how you wish to use the collateral, and we’ll be in touch.
You’ll also need to think hard about what makes your tourism product extraordinary. It’s not enough to just say you’re extraordinary. You need to present a convincing reason why you stand out from your competitors. Maybe you’ve won a string of industry awards. Or perhaps you’re the only company permitted to offer an experience or tour in a unique area of Western Australia. Be sure to check out the ‘Extraordinaries’ for inspiration. If you utilise the Extraordinaries content, please do not make any alterations as it may no longer be factually correct if you do.
More detailed brand collateral will be made available to major tourism partners.
The Extraordinary Taxi Ride Campaign
The journey may have ended but the extraordinary story is just beginning. The Extraordinary Taxi Ride campaign has created some new and exciting footage as well as some fascinating passenger stories which will be used in marketing campaigns going forward.
There will also be new collateral made available via the Toolkit. To keep up to date with new features, subscribe to Talking Tourism and check out the Toolkit regularly.
In the meantime, you can visit the extraordinarytaxiride.com and see all the incredible passenger experiences which have been captured on film, in photos and through journey blogs.
Should you have any queries, special requests or experience any problems with the Industry Toolkit, please get in touch by email.