The Tourism Product area is responsible for the maximising of tourism impact for Eventscorp supported events. The main objectives are to maximise visitation (core and incremental growth), maximise length of stay and promote the holiday opportunity through events. These activities ultimately deliver dispersal of event visitors into the regions.
Leveraging activities include:
- Formulation of the travel and tours strategy for events, including marketing activities;
- Facilite the appointment process for Official Travel Agent appointments;
- Development of event/value added activities for travel packaging and incentive activities;
- Identifying and informing industry and corporate stakeholders of event tourism opportunities; and
- Building industry alliances and supporting travel industry and corporate stakeholders with event based inbound travel programs.
Contact Eventscorp's Tourism Product Manager on +61 8 9262 1700 or email events@westernaustralia.com for further information and business opportunities afforded by Eventcorp supported events.