Eventscorp actively bids for major international events which will attract significant numbers of international and interstate visitors and have a positive economic impact for Western Australia.
Eventscorp is on the cutting-edge of event development; identifying trends that will set Western Australia apart from its competitors and offering unique event tourism opportunities.
The appeal of world-class events should not be underestimated. Events are often considered compelling reason for visitors to choose WA as a destination.
Competition amongst cities wishing to stage events is fierce. Most Australian cities bid for and fund events of economic significance to the State or Territory concerned. It is within this background of competitiveness that event owners seek to secure funding from the relevant State or Territory government event agencies.
Eventscorp is frequently approached by sporting bodies, authorities, corporations and individuals to provide funds for events. Eventscorp analyses each event to determine whether it meets the Eventscorp criteria for funding. When making a formal application for funding, the applicant should provide information to Eventscorp using the headings below.
Eventscorp's evaluation criteria
1) Economic impact
The estimated economic impact for an event incorporates the anticipated number of interstate and international participants, spectators, support teams and others, the length of their stay and their estimated daily expenditure.
Where possible, previous events are analysed to obtain verification of potential numbers. Where an event is being held for the first time, a credible estimate of its potential economic impact is gauged through discussions with the applicant and other sources.
2) Media impact
The media plays a significant role in creating awareness of Western Australia as a tourist destination. Events can promote Western Australia as an attractive tourist destination using video tourism postcards, signage and the visual landscape of the event. In leveraging events, Eventscorp seeks to incorporate these features in the television broadcast. Frequently, the host broadcaster welcomes the opportunity to incorporate images of the State in order to add another dimension to the event coverage.
Eventscorp seeks information on the extent of the television broadcast into Western Australia’s active, emerging and major markets. Markets include; Singapore, Malaysia, Japan, United Kingdom, Netherlands, Switzerland, New Zealand and Germany as well as Hong Kong, China, United Arab Emirates, Indonesia and South Africa.
An event which provides significant television coverage in Western Australia’s priority and developing markets and which features tourism postcards and signage, will receive favourable consideration under this criterion.
3) Event frequency
Eventscorp develops a program of regular events to ensure that cost savings are made on bidding and marketing. An event staged on a regular basis (for example, each year) will receive a favourable assessment under this criterion.
4) Private sector investment
The percentage of the event budget provided by the non-government sector is an important consideration when analysing events. The greater the revenue percentage provided by the private sector, the more favourable the assessment under this criterion.
5) Funding
Eventscorp is allocated a maximum level of funding each year. Sometimes, Eventscorp is faced with an event which may match the criteria but for which there are insufficient funds.
If funding is available then the process for considering the event proposal will continue. If there are insufficient funds, the applicant will be advised that, although an initial analysis justifies further consideration, Eventscorp’s inability to fund the event prohibits the process going any further. Should funds become available, then the analysis will continue.
6) Tourism activity
The tourism calendar in Western Australia consists of high, shoulder and low periods. During the high period, hotels are full, tourist attractions are frequently visited and tourist operators are generally busy. The opposite occurs during the low period. Under this criterion, an event staged in a low season (such as July), is often more attractive than an event staged in a high season (such as September).
7) Prestige
Measurement of an event’s prestige is based on the status of competitors, sponsors and the media, the involvement of international sports federations and the numbers of spectators.
8) A Developmental Approach
When Eventscorp analyses an event, it sometimes finds that it initially falls short of the criteria but has the potential to satisfy the criteria at a future date. In this situation, Eventscorp may conclude that the event is worth supporting throughout its development.
9) Community Involvement
Events are assessed on their potential to involve the local and larger communities in the event or in surrounding support activities. The more community involvement an event can create the more favorable the consideration.
10) Risk
Events involve risk. The greater the potential risk, the more intense the analysis of that risk. Risk analysis will cover; revenue raising, the potential to cover losses, management expertise, the potential for injury, event cancellation and terrorism.
11) Alignment with Tourism WA’s Iconic Experiences
Tourism WA encourages 5 different Iconic Experience that make WA as a destination unique, these include; Sun, Surf and Sea Life, Outback Adventure, Forest and Flowers, People and Lifestyle and Food and Wine. Eventscorp looks to sponsor those events that promote and integrate these iconic experiences.
12) Diversifies Events Calendar
Eventscorp looks to sponsor a range of unique events that presents the community and visitors with a diverse calendar of events from sporting events to arts, cultural and community events.
13) Other criteria
Other criteria may also be relevant including; the effect of the event on the corporate sector and how the event enhances the State’s status and profile.
For further information email events@westernaustralia.com