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Western Australia - the real star of Australia Campaign
The magnificent landscape of the Kimberley and the vast experiences Western Australia has to offer are destined to become world famous as they take centre stage in Baz Luhrmann’s epic movie 'Australia'. By its very name, the film will put Australia on the world stage and will provide enormous exposure for Western Australia.
To assist you make the most of this once-in-a-lifetime opportunity, Tourism WA has produced a range of marketing materials which are now available via a dedicated “Australia” the Movie Industry Tool Kit. The tool kit contains valuable information such as:
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Movie Locations and Themes
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Fast ‘Movie’ Facts
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Overview of Tourism WA’s marketing activities
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Destinational Information including a range of itineraries
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Images
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Western Australia - the real star of Australia campaign collateral including logo’s, posters and stickers
And while the movie may be set in outback Australia, it tells a story that brings together romance, outback adventure, history and indigenous experiences which are relevant to all parts of Western Australia. Tourism WA will be leveraging this amazing opportunity by undertaking a range of global marketing activities positioning Western Australia as ‘the real star of Australia’.
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Australia is a sweeping romantic adventure by writer/producer/director Baz Luhrmann, starring Nicole Kidman and Hugh Jackman. With WA's Kimberley region the back drop to this epic tale - find specific locations, movie themes and fast facts right here.
To help you experience the excitment, romance and transformation of 'Australia' the movie first hand here are a range of tour itineraries, destination information, maps of the region and themes/experiences.
Tourism WA will be launching an exciting campaign around the movie Australia. Activities will take place within the intrastate and interstate markets and throughout our key international markets.
Have a look at the Western Australia - the Real Star of Australia campaign creative. Here you will find the TVC and press ads.
Tourism WA has produced collateral to assist you in promoting the Real Star campaign and Western Australia including downloadable branding information, movie posters and stickers.
When conducting your own 'the real star' marketing activities here are some great generic WA images and specific 'Australia' WA images for you to use.
Tourism WA has compiled a collection of frequently asked questions regarding 'Australia' the movie and our new marketing campaign.
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