State Government Strategy for Tourism in Western Australia, 2011-2020
The State Government Strategy for Tourism in WA is currently under development, with industry and cross-government consultation sessions undertaken between September 2011 and February 2012. A public consultation document is scheduled for release by March 2012, with the final strategy by June 2012.
In the meantime, the 2010/11 interim strategic plan, which was developed at the restructure of Tourism WA in 2010, contains a statement of the agency's Strategic Intent over the next 10 years, and the presentations below from the 2011 regional roadshows contain the key strategic pillars that make up the strategy.
Download a copy of the 1 year strategic plan for 2010/11:
Tourism Western Australia Strategic Plan 2010-11 (1MB)
Tourism WA's Operational Plan 2011/12 details the focus areas for the next 12 months, incorporating the key elements of the tourism strategy that is being developed. The Operational Plan is available on request to research@westernaustralia.com.
Additional detail on the strategy is also available in the presentations listed below.
Tourism WA's key initiatives for 2011/12
Tourism WA Chairman Kate Lamont and CEO Stephanie Buckland hosted the first of a series of industry briefings at the Burswood Convention Centre on Tuesday May 24. The presentation provided an overview of the current state of the industry and of Tourism WA's key initiatives for 2011/12.
Download a copy of the presentation:
Tourism WA's key initiatives for 2011/12 (1.6MB)
Regional Roadshows
Tourism WA is conducting a series of regional forums to inform tourism operators and stakeholders about the agency's initiatives for 2011/12 and offer a detailed briefing about the tourism funding announced in the recent State budget.
Download a copy of the presentations:
Tourism WA's key initiatives for 2011/12 - Albany (2.9MB)
Tourism WA's key initiatives for 2011/12 - Mandurah (3.6MB)
Tourism WA's key initiatives for 2011/12 - Kalgoorlie (3.9MB)
Tourism WA's key initiatives for 2011/12 - Esperance (4.1MB)
Tourism WA's key initiatives for 2011/12 - Yallingup (6.4MB)
Tourism WA's key initiatives for 2011/12 - Broome (4MB)
Tourism WA's key initiatives for 2011/12 - Kununurra (3.6MB)
Tourism WA's key initiatives for 2011/12 - Geraldton (2.3MB)
Tourism WA's key initiatives for 2011/12 - Kalbarri (3MB)
Tourism WA's key initiatives for 2011/12 - Exmouth (3.3MB)
Tourism WA's key initiatives for 2011/12 - Shark Bay (2.8MB)
Tourism WA's key initiatives for 2011/12 - Dalwallinu (2.3MB)