Tourism WA’s Strategic Plan – Building for the Future was delivered in 2008. The strategy presents direction for Tourism WA and the Western Australian tourism industry to the year 2013. As a result of the global financial crisis there has been a change of focus for Tourism WA. While this change in focus has not affected our overall purpose or strategic objectives there are implications for initiatives planned in year 2 of the Strategy. An addendum to the Strategic Plan 2008-2013 – Building for the Future has been developed outlining these changes and needs to be read in conjunction with the original plan.
Tourism Western Australia Strategic Plan 2008 - 2013 (PDF 3.81MB)
Tourism Western Australia Strategic Plan Addendum 2009 (PDF 439KB)