Tourism WA’s Strategic Plan – Building for the Future, presents direction for Tourism WA and the Western Australian tourism industry to the year 2013. It is a major step forward, based on the way the world is today and how we currently fit within it. We firmly believe it outlines the strategies that need to be pursued for success.
Tourism Western Australia Strategic Plan 2008 - 2013.pdf (3.81MB)
Information on the Tourism Western Australia Marketing Plan is also available.