Our purpose

To add value for the tourism industry by promoting WA as a destination through unrivalled expertise in marketing and outstanding partnerships with industry in Australia and overseas.

Our role

Tourism WA’s marketing role is to accelerate the growth in the economic value of tourism throughout Western Australia. Our key functions are to:

• Develop and implement marketing and communication strategies to build awareness and desire to visit Western Australia
• Increase visitation, yield and dispersal from target markets
• Provide meaningful and actionable research to guide strategies and actions of the Western Australian tourism industry
• Communicate effectively with industry, government and the people of Western Australia

More information on Tourism WA's Marketing Division is available in the marketing pages.