Industry Development and Visitor Servicing
Industry Development and Visitor Servicing ensures product is in place for visitors to enjoy and that destination and product information services and booking facilities are provided throughout the state to enhance visitor experiences. This is achieved by:
- Ensuring the environment is right to attract capital investment and re-investment;
- Facilitating the development of new tourism products;
- Enhancing existing products by encouraging product providers to become quality assured and by providing business development seminars through the Better Business Blitz program; and
- Improving the provision of destination and product information and booking facilities for visitors to Western Australia.
Industry Development works to raise the profile of nature-based tourism and to develop niche sector product, such as Indigenous tourism and cultural tourism.
Specific areas of responsibility are:
- Policy and Planning
- Destination Development
- Visitor Servicing and WA Tourism Network