Our Purpose
Industry Development ensures product is in place for visitors to enjoy and that destination and product information services and booking facilities are provided throughout the state to enhance visitor experiences.
Our Role
To encourage strategic tourism growth by providing valuable industry support and facilitating investment opportunities;
This is achieved by:
- Ensuring the environment is right to attract capital investment and re-investment;
- Facilitating the development of new tourism products;
- Enhancing existing products by encouraging product providers to become quality assured and by providing business development seminars through the Better Business Blitz program; and
- Improving the provision of destination and product information and booking facilities for visitors to Western Australia.
Strategic Policy
Long Term View of Tourism
Policy Levers
Legislation and Regulation
Central Policy Requirements
Aviation Review
Destination Development
Focus on place
Focus on experience
Face of agency in regions
Infrastructure and Investment
Infrastructure and Development
Tourism Planning
Investment Opportunites
Quality
Existing operators & customers
Driving higher standards
Capacity building
Yield
Download the Industry Development Organisational Chart (PDF 16.5kb) for more details.
Industry Development Contacts