Industry Development ensures product is in place for visitors to enjoy and that destination and product information services and booking facilities are provided throughout the state to enhance visitor experiences. This is achieved by:
- Ensuring the environment is right to attract capital investment and re-investment;
- Facilitating the development of new tourism products;
- Enhancing existing products by encouraging product providers to become quality assured and by providing business development seminars through the Better Business Blitz program; and
- Improving the provision of destination and product information and booking facilities for visitors to Western Australia.
Industry Development works to raise the profile of nature-based tourism and to develop niche sector product, such as Indigenous tourism and Cultural tourism.
Specific areas of responsibility are:
- Strategic Policy
- Destination Development
- Infrastructure and Investment
- Quality
Industry Development has recently undergone a realignment of its corporate structure to;
- provide a clearer position to industry of our functions
- align work undertaken with objectives set in the Tourism Western Australia's Strategic Plan 2008 -2013
- provide better opportunities for career progression
- dealing with change in priorities
- group together like areas (operators, future, new product)
- to allow space to work on strategic issues
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