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Tourism is a key economic driver generating around 97,000 jobs and contributing $9.6 billion to the Western Australian economy.

The Western Australian Tourism Commission, operating as Tourism WA, is the State Government agency responsible for promoting Western Australia as an extraordinary holiday and event destination. This includes marketing the State; developing, attracting and promoting major sporting, arts, cultural and business events; and supporting major projects that will draw visitors to particular destinations.

Tourism WA is a statutory authority under the portfolio of the Minister for Tourism the Hon Paul Papalia CSC MLA and is governed by a Board of Commissioners.

The agency was established under the Western Australian Tourism Commission Act 1983.

Tourism WA has a strategy in place to increase the value of tourism in Western Australia to $12 billion by 2020. This will be achieved by focusing on seven key areas.

Find out more about what we do in marketing, events and destination development below.


We deliver innovative marketing campaigns to raise local, national and international awareness of WA’s extraordinary destinations and experiences.


We develop, sponsor and promote a diverse range of sporting, arts, cultural and culinary events across the State.

Destination development

We work across government and industry to determine the needs of destinations in terms of access, accommodation, attractions and amenities.

Last Reviewed: 2017-03-27