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​The Margaret River region’s reputation as an extraordinary port destination has been boosted with research showing that 100 per cent of recent cruise passengers surveyed had a positive experience during their visit.

Tourism Western Australia’s Chief Executive Officer Stephanie Buckland said the agency commissioned research earlier this year to gain feedback from passengers on their experiences during cruise ship visits to Busselton in the Margaret River region.

“Three out of five, or 61 per cent, of transit passengers rated their overall experience at the destination as excellent while a further 34 per cent rated their experience as very good and the remainder as good,” Ms Buckland said.

“This means that 100 per cent of transit passengers had a positive experience in the region, which is testament to the City of Busselton’s investment in establishing the destination as a new anchorage port last year and the efforts of all the volunteers and community in welcoming cruise passengers.

“In addition, 42 per cent of passengers said they would definitely recommend the region as a holiday destination to family and friends, while a further 54 per cent were very likely or quite likely to recommend it.

“The results from the passenger research are outstanding and reinforce the region’s reputation for setting the benchmark in welcoming cruise ships.”

The research was undertaken by an independent research company and involved a quantitative face-to-face survey with more than 150 passengers as they embarked on the Diamond Princess and Dawn Princess following their visit to the region. 

Ms Buckland said the popularity of the Margaret River region as a cruise destination continued to grow with a recent announcement by Carnival UK’s Cunard Line that their flagship ocean liner, the Queen Mary 2, would visit the region in February 2017.

“The region has welcomed more than 10,000 passengers and thousands of crew aboard six ships since November 2014, with 13 cruise ship visits already confirmed from 2015-16 and into 2017,” she said.

“In addition, it is great to see that the City of Busselton has been successful in receiving funding from the Federal Government as part of the Tourism Demand Driver Infrastructure program. The funding will go towards constructing a new landing platform on the Busselton Jetty, to improve the passenger experience.”

Cruise shipping to Western Australia continues to grow. In 2013-14, the State’s cruise industry generated $116.5 million towards the economy, and recorded a total of 68 cruise ship visit days, a 20 per cent increase from the previous year.

To ensure Western Australia capitalises on the growth of the sector, the State Government, together with the Cruise Western Australia Committee, is implementing a cruise shipping strategy.

For more information on cruise shipping in Western Australia visit http://www.tourism.wa.gov.au/Industry/Infrastructure_Growth/Cruise_shipping.

Last Reviewed: 2016-11-07