Skip to main content

Critical mass is essential to any culinary destination’s tourism offering as customers want a variety of experiences to choose from within a short distance from where they are staying.

A broad range of options encourages competition and results in lower costs. However, a State that is more than 10 times larger than the United Kingdom, but has only four per cent of the population spread across its entire area, is bound to have some critical mass issues.

The way to resolve the issue of critical mass is to create new tourism experiences. While the tourism, food and wine industries will identify gaps in the market and seek to fill them, the State Government has a role to play in creating the right regulatory environment to allow new products to develop quickly enough for consumer demand.

Culinary trails

One of the ways to achieve this is through the development of culinary trails as they link disparate food and wine offerings, in turn showcasing a region and encouraging greater visitor dispersal.

Tourism WA has developed a couple of presentations to help food and tourism businesses create culinary tourism experiences, in particular food trails. Produced in conjunction with Retail Consultant John Stanley, the two presentations cover how to communicate with signage and engage customers.

Communicate with signs - provides hints and tips on how to create signage that will meet the needs of the customer whilst helping them to find and navigate their way around the experience.

Engaging the customer - provides ways in which the business might interact with the customer to enhance engagement.  

The presentations are ideal for food producers, wineries, cideries and breweries, that would like to create a food trail or a culinary tourism business. 

Last Reviewed: 2017-04-26